About

Why shouldn't your play be pretty too?

The things we surround ourselves with say a lot about us.

Like a favourite mug that makes morning coffee feel different. A candle that changes the mood of a room. A lipstick that turns getting ready into a ritual.

Chérie Hurts was created because I wanted impact play accessories that felt beautiful, playful, and intentionally made. Objects that could sit comfortably alongside the rest of the things we treasure.

Not intimidating. Not performative. Not trying too hard.

Just well-made delights designed to invite curiosity, mischief, connection, and a little trouble.

The name Chérie Hurts is a love letter to contradiction: softness and impact, sweetness and bite, devotion and play.

Every piece is designed in Melbourne, Australia, and created for those who believe pleasure deserves beautiful objects. For those who like pretty things that sting, and know that anticipation is part of the fun.

Welcome to Chérie Hurts. I'm so glad you're here. ✷

A Little Personality Never Hurt.

Chérie Hurts pieces are designed to be personalised, collected, mixed and matched.

Because your play doesn't have to look like anyone else's.

Make it yours.

IMPACT PLAY, YOUR WAY.

There’s no particular person you need to be to enjoy impact play.

You don't need to be experienced.
You don't need to have it all figured out.
You don't need a perfectly curated fantasy.

You can simply be curious.

Chérie Hurts is about making space for exploration without making it feel intimidating. A little experimentation. A little communication. A little “let's see what happens.”

No performance required, babygirl!

Beautiful objects for private rituals.

Things to explore with, laugh about, keep close, and maybe leave lying somewhere they probably shouldn't be.

Made for the curious.

And the slightly mischievous.